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From: SNEF Centre for Labour Information & Analytics <clia@snef.org.sg>
Date: Tue, 19 May 2026 06:02:43 +0000
Subject: [Invitation]SNEFxSHRI =?utf-8?b?U2luZ2Fwb3Jl4oCTSm9ob3I=?= Business
Corridor Survey
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Dear Khoo Beng Koon,
As
interest in the Singapore=E2=80=93Johor corridor continues to grow, many or=
ganisations
are exploring opportunities related to cross-border expansion, workforce
planning, operations, logistics and business partnerships. SNEF and SHRI ar=
e
conducting this survey to better understand the needs, priorities and conce=
rns
of businesses that are currently operating in, considering expansion into, =
or
evaluating opportunities in Malaysia and the Singapore=E2=80=93Johor corrid=
or. The
survey aims to understand business interest and readiness for cross-border
operations and expansion, identify key workforce, operational, and commerci=
al
priorities, gather insights into the main challenges organisations face whe=
n
operating across borders, assess interest in future events, networking
platforms, and knowledge-sharing initiatives and understand preferred event
topics, formats and engagement opportunities. The
findings will help shape future discussions, industry initiatives and poten=
tial
programmes designed to support organisations navigating the evolving
Singapore=E2=80=93Johor business landscape.
The survey will close on 12 June 2026. All
responses will be kept strictly confidential and used for research and plan=
ning
purposes only. Findings may be shared in aggregated form without identifyin=
g
individual organisations. Estimated
completion time: 5=E2=80=937 minutes. [Click Here to participate in the sur=
vey! <https://public-apj.mkt.dynamics.com/api/orgs/3a1da97b-cc65-4721-a0d6-=
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7D%7D&msdynmkt_digest=3DZOvztsR4X%2F3bcMV5MIh3o426qwPLDORLSnns44qFFio%3D&ms=
dynmkt_secretVersion=3Dce3a49f9a46b4aa78e12438b3fb8b007 <https://public-apj=
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n=3Dce3a49f9a46b4aa78e12438b3fb8b007>]
SINGAPORE NATIONAL EMPLOYERS FEDERATION 60 Paya Lebar Road, #13-45, Paya Le=
bar Square (Lobby 2) Singapore 409051 | Office: (65) 6290 7633 [LinkedIn <h=
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69e0230d316/r/pvGwRZoGvkuBkTtT6ikDABAAAAA?msdynmkt_target=3D%7B%22TargetUrl=
%22%3A%22https%253A%252F%252Fapc01.safelinks.protection.outlook.com%252F%25=
3Furl%253Dhttps%253A%252F%252Fsnef.org.sg%252F%2526data%253D05%25257C02%252=
57Csusanna_tan%2540snef.org.sg%25257C52540517e9514448a96008dc5df341e2%25257=
C34a6947bbb3a486dad1c4265ac59cd11%25257C0%25257C0%25257C638488547554265040%=
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_secretVersion=3Dce3a49f9a46b4aa78e12438b3fb8b007>] Responsible Employers,
Sustain able Business This message may contain confidential information int=
ended only for the individual named. If you are not the named or intended a=
ddressee, do not disseminate, distribute or copy this email. Please notify =
the sender immediately and delete this email from your system. Any views ex=
pressed in the email are those of the individual sender, except where the s=
ender specifically states them to be the view of the Singapore National Emp=
loyers Federation (SNEF). Any use, copy or disclosure of the message or any=
information contained therein to anyone for any purpose other than as perm=
itted by (SNEF) is strictly prohibited. The information and/or comments pro=
vided or expressed in this message are not to be construed as legal advice =
and are not intended to replace legal advice. YOU SHOULD NOT RELY ON ANY IN=
FORMATION AND/OR COMMENTS PROVIDED OR EXPRESSED IN THIS MESSAGE/RESEARCH ME=
MORANDUM AS LEGAL ADVICE. The Singapore National Employers Federation (SNEF=
) shall not be responsible for any loss or damage arising from your relianc=
e on any information and/or comments provided or expressed in this message.=
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<body dir=3D"ltr" style=3D"font-family:Arial,Verdana,sans-serif;font-size:1=
4px;color:#000;background-color:#fff;background:#fff"><!--[if !mso]><!--><d=
iv id=3D"preheader" style=3D"display: none; max-height: 0px; overflow: hidd=
en;">Participate in the SNEFxSHRI Singapore=E2=80=93Johor Business Corridor=
Survey<br> =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C&nbs=
p;=E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C&nbs=
p;=E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=
=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=
=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=
=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =
=E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =
=E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =
=E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C=
=E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C=
=E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=
=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=
=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=
=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C&n=
bsp;=E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C&n=
bsp;=E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C&n=
bsp;=E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=
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=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C <br>&n=
bsp;=E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C&n=
bsp;=E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C&n=
bsp;=E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=
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=E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C=
=E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C=
=E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=
=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=
=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=
=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C&n=
bsp;=E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C&n=
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<!--[if gte mso 9]> <table cellspacing=3D"0" cellpadding=3D"0" border=3D"0"=
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<tbody>
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r" class=3D"imageWrapper" style=3D"background-color:transparent;"><a href=3D=
"https://public-apj.mkt.dynamics.com/api/orgs/3a1da97b-cc65-4721-a0d6-669e0=
230d316/r/pvGwRZoGvkuBkTtT6ikDAAAAAAA?msdynmkt_target=3D%7B%22TargetUrl%22%=
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ily:Arial,Verdana,sans-serif;font-size:inherit;font-weight:400;color:#0082d=
d"><!--[if gte mso 9]> <img src=3D"https://assets-apj.mkt.dynamics.com/3a1d=
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c7-000d3a820235?ts=3D639147633931951480" style=3D"text-decoration: none; bo=
rder: 0px; max-height: 100%; box-sizing: border-box; display: block; max-wi=
dth: 100% !important;" width=3D"540" height=3D"301"> <![endif]--> <!--[if !=
mso]> <!----><img src=3D"https://assets-apj.mkt.dynamics.com/3a1da97b-cc65-=
4721-a0d6-669e0230d316/digitalassets/images/fc0dfd17-3f53-f111-bec7-000d3a8=
20235?ts=3D639147633931951480" style=3D"text-decoration:none;border:0;max-h=
eight:100%;box-sizing:border-box;display:block;max-width:100%!important"><!=
--[endif]----></a></div></div></th>
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;line-height: 1px; " height=3D"0"><td> </td></tr> <![endif]--></tbody>
</table></div><div class=3D"columns-equal-class wrap-section" style=3D"back=
ground-color:transparent"><!--[if gte mso 9]> </div><div style=3D"backgroun=
d-color: transparent; border:none;"> <![endif]-->
<table class=3D"outer" align=3D"center" cellpadding=3D"0" cellspacing=3D"0"=
style=3D"border-collapse:collapse;display:block" role=3D"presentation">
<tbody>
<!--[if gte mso 9]> <tr style=3D"padding: 0px;mso-line-height-rule: exactly=
;line-height: 1px; " height=3D"0"><td> </td></tr> <![endif]--><tr>
<th style=3D"padding:10px" role=3D"presentation">
<table style=3D"width:100%;border-collapse:collapse" class=3D"containerWrap=
per tbContainer" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation">
<tbody>
<tr>
<th class=3D"columnContainer" style=3D"font-weight:400;text-align:left;min-=
width:20px;width:580px;height:0">
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" style=3D"height:1=
00%">
<tbody>
<tr>
<th class=3D"inner ui-sortable" style=3D"text-align:left;min-width:20px;pad=
ding:10px;vertical-align:top;word-wrap:break-word;word-break:break-word;fon=
t-weight:400">
<div style=3D"background-color:transparent;margin:10px"><p style=3D"margin:=
0;padding:0;mso-line-height-rule:at-least;font-family:Arial,Verdana,sans-se=
rif;font-size:14px;color:#000;font-weight:400;line-height:20px;word-wrap:br=
eak-word;word-break:break-word;text-align:justify"><span style=3D"backgroun=
d-color:transparent">Dear Khoo Beng Koon, </span></p><p style=3D"margi=
n:0;padding:0;mso-line-height-rule:at-least;font-family:Arial,Verdana,sans-=
serif;font-size:14px;color:#000;font-weight:400;line-height:20px;word-wrap:=
break-word;word-break:break-word;text-align:justify"><span style=3D"backgro=
und-color:transparent"><br></span></p><p style=3D"margin:0;padding:0;mso-li=
ne-height-rule:at-least;font-family:Arial,Verdana,sans-serif;font-size:14px=
;color:#000;font-weight:400;line-height:20px;word-wrap:break-word;word-brea=
k:break-word;text-align:justify"><span style=3D"background-color:transparen=
t">As
interest in the Singapore=E2=80=93Johor corridor continues to grow, many or=
ganisations
are exploring opportunities related to cross-border expansion, workforce
planning, operations, logistics and business partnerships. SNEF and SHRI ar=
e
conducting this survey to better understand the needs, priorities and conce=
rns
of businesses that are currently operating in, considering expansion into, =
or
evaluating opportunities in Malaysia and the Singapore=E2=80=93Johor corrid=
or.</span></p><p style=3D"margin:0;padding:0;mso-line-height-rule:at-least;=
font-family:Arial,Verdana,sans-serif;font-size:14px;color:#000;font-weight:=
400;line-height:20px;word-wrap:break-word;word-break:break-word;text-align:=
justify"><span style=3D"background-color:transparent"><br></span></p><p sty=
le=3D"margin:0;padding:0;mso-line-height-rule:at-least;font-family:Arial,Ve=
rdana,sans-serif;font-size:14px;color:#000;font-weight:400;line-height:20px=
;word-wrap:break-word;word-break:break-word;text-align:justify"><span style=
=3D"color:#000;line-height:20px;word-wrap:break-word;word-break:break-word"=
>The
survey aims to understand business interest and readiness for cross-border
operations and expansion, identify key workforce, operational, and commerci=
al
priorities, gather insights into the main challenges organisations face whe=
n
operating across borders, assess interest in future events, networking
platforms, and knowledge-sharing initiatives and understand preferred event
topics, formats and engagement opportunities.</span></p><p style=3D"margin:=
0;padding:0;mso-line-height-rule:at-least;font-family:Arial,Verdana,sans-se=
rif;font-size:14px;color:#000;font-weight:400;line-height:20px;word-wrap:br=
eak-word;word-break:break-word;text-align:justify"><span style=3D"color:#00=
0;line-height:20px;word-wrap:break-word;word-break:break-word"><br></span><=
/p><p style=3D"margin:0;padding:0;mso-line-height-rule:at-least;font-family=
:Arial,Verdana,sans-serif;font-size:14px;color:#000;font-weight:400;line-he=
ight:20px;word-wrap:break-word;word-break:break-word;text-align:justify"><s=
pan style=3D"color:#000;line-height:20px;word-wrap:break-word;word-break:br=
eak-word">The
findings will help shape future discussions, industry initiatives and poten=
tial
programmes designed to support organisations navigating the evolving
Singapore=E2=80=93Johor business landscape.</span></p><p style=3D"margin:0;=
padding:0;mso-line-height-rule:at-least;font-family:Arial,Verdana,sans-seri=
f;font-size:14px;color:#000;font-weight:400;line-height:20px;word-wrap:brea=
k-word;word-break:break-word;text-align:justify"><span style=3D"color:#000;=
line-height:20px;word-wrap:break-word;word-break:break-word"><br>
<span style=3D"line-height:20px;word-wrap:break-word;word-break:break-word;=
font-weight:700">The survey will close on 12 June 2026.</span></span></p><p=
style=3D"margin:0;padding:0;mso-line-height-rule:at-least;font-family:Aria=
l,Verdana,sans-serif;font-size:14px;color:#000;font-weight:400;line-height:=
20px;word-wrap:break-word;word-break:break-word;text-align:justify"><span s=
tyle=3D"color:#000;line-height:20px;overflow-wrap:break-word;font-weight:70=
0"><br></span></p><p style=3D"margin:0;padding:0;mso-line-height-rule:at-le=
ast;font-family:Arial,Verdana,sans-serif;font-size:14px;color:#000;font-wei=
ght:400;line-height:20px;word-wrap:break-word;word-break:break-word;text-al=
ign:justify"><span style=3D"color:#000;line-height:20px;word-wrap:break-wor=
d;word-break:break-word">All
responses will be kept strictly confidential and used for research and plan=
ning
purposes only. Findings may be shared in aggregated form without identifyin=
g
individual organisations.</span></p><p style=3D"margin:0;padding:0;mso-line=
-height-rule:at-least;font-family:Arial,Verdana,sans-serif;font-size:14px;c=
olor:#000;font-weight:400;line-height:20px;word-wrap:break-word;word-break:=
break-word;text-align:justify"><span style=3D"color:#000;line-height:20px;w=
ord-wrap:break-word;word-break:break-word"><br></span></p><p style=3D"margi=
n:0;padding:0;mso-line-height-rule:at-least;font-family:Arial,Verdana,sans-=
serif;font-size:14px;color:#000;font-weight:400;line-height:20px;word-wrap:=
break-word;word-break:break-word;text-align:justify"><span style=3D"color:#=
000;line-height:20px;word-wrap:break-word;word-break:break-word">Estimated
completion time: </span><span style=3D"color:#000;line-height:20px;word-wra=
p:break-word;word-break:break-word;font-weight:700">5=E2=80=937 minutes.</s=
pan></p></div><!--[if gte mso 9]> <table align=3D"center" style=3D"border-=
collapse: collapse;border-spacing: 0px;padding: 0px; margin: 0px;" cellpadd=
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"-webkit-center" class=3D"buttonWrapper" style=3D"background-color:transpar=
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g=3D"0" border=3D"0" style=3D"border-collapse: collapse;border-spacing: 0px=
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<tr style=3D"padding: 0px;mso-line-height-rule: exactly;line-height: 1px;" =
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" align=3D"" style=3D=
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<td align=3D"center" valign=3D"center" style=3D"height: 20px; vertical-ali=
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230d316/r/pvGwRZoGvkuBkTtT6ikDAAEAAAA?msdynmkt_target=3D%7B%22TargetUrl%22%=
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<v:textbox inset=3D"0,0,0,0"><center style=3D"font-family: Arial, Verdana, =
sans-serif;font-size: 16px; color: white; font-weight: normal; text-decorat=
ion: inherit;">Click Here to participate in the survey!</center></v:textbox=
></v:shape></td></tr></tbody></table></td>
</tr><tr style=3D"padding: 0px;" height=3D"10"/></table> <![endif]--> <!--[=
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ius:4px;border:none;background-color:#0742ab;padding:10px 20px;display:inli=
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span style=3D"font-size:10.67px;font-family:Arial,Verdana,sans-serif;color:=
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